CUB takes six-decade partnership to great new heights

Carlton United Breweries’ (CUB) six-decade partnership with Cairns Amateurs Carnival continues in 2021 with its popular and refreshing lifestyle brand, Great Northern Brewing Co., awarded naming rights.

Cairns Amateurs Carnival committee President David Goodman said CUB has been a carnival sponsor since the event’s inception in 1959.

“Cairns Amateurs Carnival and CUB have enjoyed an amazing partnership over many years and together we are always working hard to make sure it remains mutually beneficial.

“We are pleased to be back in 2021 after last year’s pandemic hiatus and provide Far North Queensland’s pinnacle social event as a platform for CUB to leverage brand awareness and engagement.

“Effective immediately, this year’s event will be called Cairns Amateurs Carnival supported by Great Northern Brewing Co.

“Great Northern, a popular ale capturing the spirit of Queensland, is the perfect beverage to celebrate memorable moments like Cairns Amateurs,” Mr Goodman said.

For further information about corporate sponsorship packages, membership and to buy tickets to this year’s event that will be held between Thursday 9 and Saturday 11 September 2021, visit